Privacy Policy

This Privacy Policy explains how Pure Sump Pump Services Ltd ("we", "us", "our") collects, uses and protects personal data submitted through this website. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy was last updated in June 2025.

1. Who We Are

Pure Sump Pump Services Ltd is the data controller for the personal data collected through this website.

2. What Personal Data We Collect

When you submit an enquiry, survey request or service quote request through our website, we may collect the following personal data:

• Your full name
• Your email address
• Your telephone or mobile number
• Your property address (including postcode)
• Details about your sump pump system (make, age, number of pumps etc.)
• Any other information you voluntarily provide in your message or enquiry

We do not collect payment card details, financial information, or any special category personal data through this website.

3. How We Collect Your Data

We collect personal data only when you actively provide it to us — specifically when you complete and submit one of the enquiry forms on this website (Installation Survey Request or Service Quote Request). We do not use tracking cookies, advertising pixels or behavioural analytics tools on this website.

4. Lawful Basis for Processing — Legitimate Interests

We process your personal data on the basis of legitimate interests under Article 6(1)(f) of the UK GDPR. Our legitimate interest is to respond to, manage and follow up on business enquiries submitted directly to us by individuals who have expressed an interest in our services.

We have considered the impact of this processing on your rights and freedoms and are satisfied that our legitimate interest in responding to genuine business enquiries is not overridden by your interests, as:

• You have actively chosen to contact us and provide your details
• The data collected is limited to what is necessary to respond to your enquiry
• We do not use your data for any unrelated purposes or share it with third parties for marketing
• You can object to this processing at any time (see Section 8)

5. How We Use Your Personal Data

We use the personal data you provide solely for the following purposes:

• Responding to your enquiry or quote request
• Arranging a survey appointment or service visit
• Providing you with a quotation for our services
• Following up on your enquiry if we have not yet heard back from you
• Communicating with you about a booking or job in progress

We will not use your data for unsolicited marketing, profiling or any purpose unrelated to the enquiry you submitted.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Unanswered or declined enquiries: up to 12 months from the date of enquiry
• Active customers (survey or service carried out): up to 6 years from the date of our last interaction, to comply with legal and tax obligations

After these periods, your data will be securely deleted or anonymised.

7. Sharing Your Data

We do not sell, rent or share your personal data with any third party for marketing or commercial purposes. Your data may only be disclosed in the following limited circumstances:

• To our employees or contractors who need access to carry out the requested service
• Where we are legally required to do so by law or a regulatory authority

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your data where there is no lawful reason to continue holding it
• Right to restriction — you can ask us to restrict how we use your data
• Right to object — you have the right to object to processing based on legitimate interests; if you do, we will cease processing unless we have compelling legitimate grounds to continue
• Right to data portability — you can request your data in a structured, commonly used format

To exercise any of these rights, please contact us at stephanie@puresumppumps.co.uk. We will respond within one calendar month.

9. Cookies

This website does not use cookies for tracking, analytics or advertising purposes. Google Fonts are loaded from Google's servers, which may result in your IP address being transmitted to Google as part of the font loading process. Google's privacy policy applies to this data: policies.google.com/privacy.

10. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or misuse. Enquiry data submitted through our website forms is received directly by us via email and is not stored in any third-party database or CRM system.

11. Complaints

If you have concerns about how we handle your personal data, please contact us in the first instance at stephanie@puresumppumps.co.uk and we will do our best to resolve the matter.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date at the top. We encourage you to review this policy periodically.